This is a rags-to-riches story about a man who came from a Greek village, born to a father with three years' schooling and an illiterate mother, whose down-to-earth Greek values formed the foundation of an entrepreneur who went on to build a multi-million-dollar fashion empire. Today, Panos Emporio is one of the most established luxury swimwear brands in the world, being the choice of celebrities and royal families amongst others. Panos Papadopoulos created this empire in his new country of Sweden in record time, introducing the winning combination of innovative design, skillful entrepreneurship and ground-breaking marketing, which elevated the brand to its world-leading position. Panos' life as an entrepreneur is a tale of passion and total commitment. In telling his story, he also provides success lessons and valuable advice to other entrepreneurs, that can be applied to sectors beyond fashion. AUTHOR: Panos Papadopoulos spent the past 35 years starting and developing Panos Emporio, one of the world's leading brands in luxury swimwear, which today generates annual revenues of $20 million. Born in Greece, he is now based in Sweden. SELLING POINTS: . A personal, rags-to-riches story of an entrepreneur who succeeded against great odds . A brilliant entrepreneurial story, full of personal anecdotes and valuable success secrets and lessons for other entrepreneurs . Panos' company is today one of the leading luxury swimwear brands in the world, worn by celebrities and royalty . Includes colour photo section and B&W photos throughout the book
