The Essential Guide to Franchising in Australia.
Fourth Edition.
Franchising in Australia is big business, and growing every year.
The key to the success of franchising is the tremendous benefit of being part of a group in a proven business system, and the collective buying power, marketing strength and sharing of information that this allows.
Franchising offers opportunities for small and large businesses alike, and for individuals it can be a way of combining some of the advantages of being with an established enterprise while remaining your own boss.
Whether you're thinking of buying a franchise, franchising your existing business, or simply want to increase your understanding about franchising, this is the book for you. Featuring case studies from real Australian businesses, this book covers everything you need to be aware of as a prospective franchisee or franchisor, before you sign up.
Find out:
- How franchising works.
- Who is franchising in Australia today.
- Why franchising has a greater chance of long-term success than independent small business.
- How to pick the winners.
- How to franchise your own business.
- What you can expect from the franchisor-franchisee relationship.
