Otl Aicher was one of the most significant designers of post-war Germany. His influence on this period goes far beyond his work in the field of design. He has developed the corporate design for the Olympic Games and created corporate images for Braun, Lufthansa, FSB, Erco. His fundamental work on typography (typographie) deals with much more than just the teachings of design; it is a veritable typographical manifesto. Readers will view some of Otl Aicher's typographical theories with criticism. German and English Text. Otl Aicher was one of the most significant designers of post-war Germany. His influence on this period goes far beyond his work in the field of design. He was a founding member and later principal of the Hochschule für Gestaltung in Ulm, an academy which understood design to be integral and interdisciplinary with a responsibility towards politics and society. He developed the corporate design for the Olympic Games in Munich, which, through him, became the ?happy games' of 1972.He also created corporate images for Braun, Lufthansa, FSB, Erco and others, many of which have remained unchanged., With his stringency and capacity for integrated thought he was a pioneer of the corporate identity. In Rotis he produced a hotly debated typeface which today has become part and parcel of many a corporate identity and business report. His fundamental work on typography deals with much more than just the teachings of design; it is a veritable typographical manifesto. It has nevertheless been unavailable for many years and threatened to disappear forever. We view some of Otl Aicher's typographical theories with criticism. However, we are of the opinion that the analysis of his typography should be a composite part of visual communication for both the purposes of study and everyday use.
