Written by Oracle insiders and well-known authors, this book shows business analysts how to use the new suite of Oracle business intelligence tools to analyze data for marketing, sales, and more. It demonstrates how to design and build the data warehouse, use Oracle's business intelligence tools to analyze data in order to solve business problems, and integrate specific database and business intelligence solutions from other vendors. It explores the best practices for using business intelligence tools to mine the data warehouse. The companion Web site provides all the sample code used throughout the book, plus links to related sites.