How Companies Must Change Today To Win The Battle For The Internet Consumer.
The Internet is reshaping business activity worldwide. As the number of online consumers and businesses increases, so the opportunity for conducting business-to-business and business-to-consumer electronic commerce grows exponentially. Quite simply, if today's companies are to survive and prosper even in the near future, they must put the Internet customer at the centre of their strategic plans.
In 'Now Or Never', world-renowned Internet expert Mary Modahl provides cutting-edge ideas and practical advice on how to succeed in the Internet Economy. In particular, she provides penetrating insights into how different consumers respond to the Internet.
What are the rules of game? What strategy should you adopt when it comes to customers who buy online? How do you market and sell to them effectively? How do you gain their loyalty? How much money should you spend on Internet investment? When can you expect a return?
Based upon the most comprehensive research of e-commerce buyers ever conducted, this book will revolutionise how managers, executives and entrepreneurs think about - and approach - the Internet and the future.
