Neuro Linguistic Programming
How to Model What Works in Business to Make It Work For You
In this sequel to her bestselling 'NLP at Work', Sue Knight focuses on how to model what really works in business to make it really work for you. With numerous case studies and examples, this book develops her previous work into the most comprehensive explanation of what is truly at the heart of Neuro Linguistic Programming and is a fieldbook to its many business applications today.
In her characteristically clear and reader-friendly style, the author extends the "how" approach of 'NLP at Work' and shows how you can elicit excellence from modelling companies and individuals who are successful by being who they truly are.
With case studies from companies as diverse as BMW, ICL, PricewaterhouseCoopers, Fujitsu Computers, Save and Prosper and the Academy for Chief Executives, Sue Knight shows how NLP has been applied in specific situations, including: management and improving relationships; leadership; team excellence; creating learning cultures; exceptional tutoring; training; customer service; personal selling skills.
If you have already read about or trained in NLP this book is the next step, and will open your thinking to the immense scope and true application of NLP.
