Every executive should have these ideas in their management tool kit. They provide the keys to the competitive advantage of an enterprise.
Within firms, large and small, thinking about strategy has undergone profound change in the last decade. The way decision-makers come to understand why some firms compete successfully and others fail, and the role managers play in each firm's fate, is today very different from how it was done ten years ago.
This book provides managers with a robust foundation for tackling challenges as diverse as:
- seizing opportunities presented by competition policy
- building and deploying the firm's knowledge base
- developing the competitive advantages of the brand
- creating information technology resources and extracting the maximum advantage from them
- recognising and exploiting leadership for change
- identifying and integrating the financial dimension of strategic thinking.
