A Complete Guide to Negotiating Win/Win in Business.
We all negotiate every day of our lives right from "you get up first and I'll make the breakfast" to "why don't you stop off at the supermarket on the way home and I'll pick up the dry cleaning?" . . . then we get to work and it really starts!
And because we are involved in negotiation so often we take it for granted, it becomes automatic, instinctive. No problem with this if it is only a matter of getting the kids to keep their room tidy, but when it comes to buying a car or a business deal it's a very different matter.
In this book Wayne Berry explains that to achieve the most desirable result when we are negotiating our behaviour should be counter instinctive and based on the quality of relationships, using detailed highly practical and user-friendly strategies from the 20 Sources of Power to the 34 Common Mistakes of Negotiating.
