Negotiate This! By Caring But Not T-H-A-T Much

Negotiating is the game of life. Every day, in countless ways, we communicate with others - boss or broker, landlord or customer, spouse or child - in attempts to influence their behaviour. In this new book, which will tickle your funny bone as well as open your eyes, consummate negotiater Herb Cohen draws on several decades of unrivalled practical experience as he teaches you that negotiation is not a do-or-die gambit to bend others to your will - but a high-minded game to master, to enjoy, and to win.