The Ultimate Practical Guide to Effective E-Business
'Moving To E-Business' gets to the heart of the practicalities of competing in the new economy. It explains:
- what web-based technologies mean for a company's customer value proposition
- how to develop marketing and branding
- how to transform the company into a true e-business
This is a leading handbook on how to develop, manage and compete as an e-business. It sets out how to understand internet business strategy, marketing and new ways of organising, in addition to outlining the practical processes of change that e-business must carry out to be effective.
