Manage Across the Generational Divide and Increase Profits.
In 'Motivating The "What’s In It for Me?" Workforce', Cam Marston describes the conflict between managers with one set of expectations and employees with another. Whereas older generations considered work a contract between employer and employee based on the concept of higher pay for harder work, today’s workers often see themselves as mercenaries who must think of themselves first and get what they can.
This book serves as a manager’s guide to differing generational expectations with regard to promotions, incentives, recognition, and prioritization of work itself. Based on his long experience consulting with and interviewing managers and workers of every age, Marston is able to provide detailed guidance on motivating every employee to achieve peak performance–no matter what generation they belong to.
