Morgan is one of the world's oldest motor companies, the oldest anywhere still controlled by the family that created it. It has never had a strike of its own making, never had big debts or borrowings and, for the vast majority of its existence, has traded not only without losses, but with steady profits. Sir John Harvey-Jones once famously and publicly criticised almost every principle that underlay the Morgan business. But he, like many before him, got it wrong.Morgan thrived. It incorporated the new but retained its unique approach to marketing, selling, and above all, to producing beautifully crafted, highly covetable cars, which continue to engender passionate feelings in their owners throughout the world.Morgan's waiting list is the stuff of legend.Its story is a remarkable one.
