Mobile Marketing: Finding Your Customers No Matter Where They Are

The quick, complete guide to optimizing your web marketing for the iPhone and other mobile web devices - the next big frontier in marketing.

- Straightforward strategies and tactics for companies who are either using mobile marketing now or that want start a mobile marketing campaign.
- Common sense guidelines for engaging customers with a new, more interactive and personal marketing channel.
- Comprehensive evaluation of a variety of different mobile marketing opportunities and technologies.

This cutting-edge book provides an in depth look at how companies can effectively leverage mobile marketing. It will offer strategy, tactics, and analysis that will help marketing professionals determine what type of mobile engagement will be right for their customers, what messaging will drive the highest response, and how mobile marketing should be integrated into their existing marketing mix. Everybody is talking about the potential of mobile marketing, but there are limited resources that will help companies devise sound mobile marketing strategies. Mobile Marketing: Finding Your Customers No Matter Where They Are will cut through the hype, to give readers the knowledge required to plan and execute the most effective mobile marketing campaign possible. This book will provide readers with enough knowledge to guide their mobile marketing strategy, even if they don't have a prior deep understanding of all the technologies involved. It will focus on how mobile marketing can work with other marketing initiatives to provide an integrated, consistent marketing message, to build brand awareness and customer loyalty. The analysis and understanding presented will give marketers enough information to create innovative engagement strategies, allowing them to break ground and set the standards in this new marketing channel.