A social enterprise is a business, for-profit or non- profit, which is explicitly founded to serve a social mission. In this groundbreaking book, Julius Walls and Kevin Lynch offer a complete guide to confronting the complexities these businesses present. Instead of simply profiling businesses that have had some success, or dispensing high-level strategic advice from afar, they draw on their own extensive experiences with successful social enterprises to focus on the fundamental blocking and tackling tactics that make the difference between success and failure. Exploring the many paradoxes that can hamstring social enterprises, the authors explain how starting and running a social enterprise requires leaders to adopt an entirely different mindset, and take a wholly different perspective on the day-to-day choices they're forced to make. Likewise, Walls and Lynch help readers grapple with a different set of expectations from employees, funders, and the community.
