Facebook, Twitter, LinkedIn, and Google+ generate a tremendous amount of valuable social data, but how can you find out who's connecting with who, what they're talking about, what friends they have in common, or where they're located?
This book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack - as well as useful information you didn't know existed.