Satisfying the 10 Cravings of a New Generation of Consumers.
'Mind Your X's And Y's' is the first book that shows businesses how to reach those notoriously elusive generation X and Y consumers. Lisa Johnson demonstrates that though comsumers ages 18-40 are far savvier and demanding than consumers past - their buying habits can be anticipated. Based on Johnson's groundbreaking quantitative research, the book identifies 10 core 'cravings' (eg. for convenience, for high concept design, for telling our own stories) at the the heart of the gen X and Y psyche and shows how to translate her findings into profitable strategies.
