Why do some business win and others lose? By looking at the market, the obstacles owners face, and how they overcome them, this book attempts to answer that question. It weaves together stories of owners struggling to overcome problems with motives and operations, as well as capital and market obstacles. It shows how the market works as owners strive to build value and transfer their business. Trends such as the changing capital flows, transfer turbulence, and the expanding contracting market are all explored. This book shows how winners turn trends into cash flow and company value.