- The timing is perfect for a book on Microsoft's future; other books have focused primarily on the company's past successes, tribulations, and business practices
- Explores the public faces of the company (CEO Steve Ballmer, Chief Software Architect Ray Ozzie, Platform and Services leader Kevin Johnson) as well as some of the key behind-the-scenes movers and shakers
- Looks closely at the products and strategies that will determine how Microsoft moves forward
- Microsoft is a multinational corporation with global annual revenue of $44.28 billion and 76,000 employees in 102 countries