Meet Mr Product: The Art Of The Advertising Character

We share our dinner table with them, trust them with our cars and children, and whether we realise it or not, we've been listening to their counsel for generations. With smiling faces and helpful slogans, the Jolly Green Giant, natty Mr Peanut, the cute little Morton Salt Girl, and countless other advertising characters have been helping us navigate the grocery aisles and choose our products for years.

Here in this book you'll find a vibrantly colourful tribute to these pop-culture icons. Offering up fascinating tidbits on hundreds of spokes-characters, this chunky compendium profiles the origination of the characters, their evolution, and their most intimate secrets.

(Did you know that the Michelin Man has been spotted with glamorous ladies on his arm? Or that Borden's Elsie the Cow is married to Elmer of household glue fame?) Famous faces and a host of recently rediscovered characters fill these pages to bursting.