Media Wise: Newspapers And Magazines

How do the various forms of media work? How are they put together and how are they delivered to us, the consumers? How is the finished product distributed and marketed?

This book looks at the worlds of newspaper and magazine publishing - at the differences and similarities between them, and the techniques of news-gathering and news dissemination. It also explains the work of the design and production departments, and shows how newspapers and magazines are printed, distributed and marketed.

'Media Wise' explores the workings of the media by examining the technology, processes, people and ethics behind the various business operations. Each title looks at a different form of media and follows its development from initial concept to finished product. 'Media Milestones' give a historical background and 'Job Profiles' offer readers an insight into the people behind-the-scenes.