Dimensions
178 x 247 x 11mm
How do the various forms of media work? How are they put together and how are they delivered to us, the consumers? How is the finished product distributed and marketed?
Every day we are exposed to a huge range of commercial messages, which we call advertisements. This book looks at why and how such advertisements are made and at the people involved in making them. It examines the way in which a campaign is planned and executed, and discusses the impact that the advertising industry has on the world around us.
'Media Wise' explores the workings of the media by examining the technology, processes, people and ethics behind the various business operations. Each title looks at a different form of media and follows its development from initial concept to finished product. 'Media Milestones' give a historical background and 'Job Profiles' offer readers an insight into the people behind-the-scenes.
