The animal agriculture industry, like other profit-driven industries, aggressively seeks to shield itself from public scrutiny and uses a distinct set of rhetorical strategies to deflect criticism. These tactics are fundamental to modern animal agriculture but have long evaded critical analysis. In Meatsplaining, academic and activist contributors investigate the many forms of denialism perpetuated by the animal agriculture industry. What strategies does the industry use to avoid questions about animal welfare, the environment and public health, and what narratives, myths, and fantasies does it promote to sustain its image in the public imagination?
