Denmark s Kvadrat, one of the world s leading textile companies, provides high-end fabrics to major design companies, collaborating with some of the most interesting creative talents working today. Kvadrat is renowned for its beautiful, sophisticated color palette and this luxuriously produced book tells the story of Giulio Ridolfo, the man who helps Kvadrat find the right color for each collection. It provides an insight into his intuitive yet rigorously grounded approach, taking inspiration from nature, pop culture, fashion, and traditional craft.