Made in Italy has always been synonymous with quality and style. These peculiarities of Italian design are obvious in this volume, which recounts its history through the work of its designers. With the exception of masters of car design, not appearing in this volume, prominent designers for every historical period are presented, in descriptions detailing a synthesis of the project approach and a selection of the most significant products, by now considered veritable icons of contemporary design. Taking as its point of departure furnishings from Modern Architecture and the famous "Lettera 22" typewriter by Marcello Nizzoli, the volume dwells on some of the projects by great masters of Italian design, including Achille Castiglioni, Joe Colombo, Vico Magistretti, Bruno Munari, Ettore Sottsass, Marco Zanuso. Also considered are those laboratories and studios that, in adhering to the Radical Design movement of the 1960s and '70s, proposed projects intended to surprise and disrupt. An entire chapter is dedicated to the protagonists of contemporary Italian industrial design, those capable of reading tendencies and translating them into objects, thus creating the new Italian style that would be exported throughout the world. And the volume closes with an international reference, highlighting the examples of certain foreign designers who were able - indeed, in Italy - to drive their own ideas to success. AUTHOR: DESIGN.DOC is a publishing services agency, conceives and produces complete editorial products for print and other media, for clients in design, furnishings, art, and architecture. The partners' diversity of experience comprises the unique character of the firm, which is devoted to a specialized yet transversal interpretation for every project. ILLUSTRATIONS: 242 colour photographs
