Dimensions
141 x 217 x 18mm
How To Profit From The Madness Of Crowds
In this fascinating tour through cultural, global, economic and business history, icon of the finance world, Robert Menschel, explores the phenomenon of crowd psychology and its effect on business and culture. This book cheers on individualists in business and explores the essence of followers. From paper money to technology - from the evil rise of the Nazis to the fanatic love of brands - world history tells a cautionary tale about how crowd and group psychology affects the business world, which business readers need to know.
