Step Two in the American Marketing Association's 'Marketing Toolbox' series.
From the world's largest and most comprehensive professional association of marketers, comes the second part of the AMA 'Marketing Toolbox' program, a unique source of information, ideas, and direction for anyone who is building an effective marketing program or interested in improving current marketing activities.
This book shows you how to develop and put into action strategies that will help you meet your marketing objectives. You will learn how to perform a comprehensive situational analysis that assess marketing needs and opportunities, create a mission statement that explains how each marketing strategy will meet marketing and management goals, and put field-tested strategies into action at each marketing level.
The AMA 'Marketing Toolbox' series will guide you through every critical marketing task and provide you with the tools you need - model formats, checklists, and documents - to implement those tasks quickly, accurately, and effectively in your business.
