In this snappy 2nd edition of 'Marketing to Women', author Martha Barletta tells exactly how and why corporations are spending more to capture the multi-billion-dollar women's market. In this book Barletta reveals how and why women reach different brand purchase decisions than men; the marketing myths about women as consumers and how to tap into the lucrative market of women 50 years and older. Martha Barletta, president of the TrendSight Group, is a recognised authority on gender-focused marketing strategies for wooing women consumers. Her lively style, command of her subject and passion for her topic make her a popular presenter at corporations, conferences and business schools.
