Shirley George Frazier started out with a home-based business creating gift baskets. Through hard work and determination, she transformed herself into the paragon of entrepreneurial success. She is now the premier seminar leader of workshops for small business start-ups and, for the first time, provides business owners with secrets for marketing success, no matter the industry. Frazier's secret is applying nontraditional strategies on a local basis to produce the groundswell and word-of-mouth reputation that a new business needs. She covers pulling Internet strategies and traditional advertising into the mix, providing a bonanza of marketing ideas to solo and small business owners and to those who aspire to be entrepreneurs.