A Reference for the Rest of Us!
Includes CD-ROM.
No modern marketing plan is complete without an online strategy - and no marketer's bookshelf is complete without 'Marketing Online For Dummies'. With this book you will learn the basics of making yourself or your business known on the Internet. It helps you evaluate what types of online marketing best matches your goals, then shows how to implement a successful online campaign. Topics such as direct email marketing, online community, budgets, online services, demographic analysis, chat groups, and more are covered. The CD-ROM includes tools for measuring the effectiveness of online advertising, ranking target markets, and managing contacts.
