Marketing Greatest Hits: A Masterclass In Modern Marketing Ideas

There are thousands of marketing books full of buzz words and secrets to marketing success, but this book gives you the chance to become an authority yourself - quickly. It presents marketing ideas from the profiled books clearly and accurately and will not only allow you to put these ideas into practice, but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with all the best and latest marketing practices.