Marketing and Health Care Organizations

Marketing and Health Care Organizations by Colin Gilligan


ISBN
9781857751901
Published
Released
24 / 03 / 2014
Binding
Paperback
Pages
224

This work starts with a broad approach to the marketing process. It then examines the characteristics of good and bad management practice and, against this background, addresses the question of how marketing might best contribute to the management of health sector organizations.
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