Mark Borthwick: Not in Fashion

Mark Borthwick ranks among the generation of photographers who in the nineties broke through the conventions of fashion photography. Integrating elements from the domains of architecture and design, he has developed a very personal and intuitive style. Borthwick knows how to turn a static photo into a performance. His work is about the movement of the model through the dead space of the surround, and the serendipity of accidental clutter is as important to his images as are the garments themselves. This book will contain over 200 images from Borthwick's best fashion editorials, celebrity portraits and advertising work, as well as a selection of excerpts from his personal journals. The journal pages, consisting of stuck down polaroids, sketches and notes on various photo shoots, show us the secret workings of a photographers mind - the 'behind the scenes' of the makings of a fashion image. "Working with unprecedented speed, Borthwick interacts with the model in semiperformative situations. The images of fashion that result are characterized by a hybrid status--one somewhere between performance and dance--and they convey a palpable, almost disquieting physicality." Olivier Zahm, Art Forum, 1996. A must have book for fashion students and lovers, as well as those interested in publishing, photography, design or art direction.