The Rise and Rise of the World's Premier Football Club.
Manchester United is the world's richest football club. Over the past seven years, United have enjoyed immense success on the pitch, winning competitions at home and in Europe. But it is the club's off-the-pitch activities that have propelled United into a league of its own. The book examines the incredible financial rise and success of Manchester United PLC. How did United so transform itself that Rupert Murdoch's BSkyB was recently willing to pay the extraordinary amount of 625 million pounds for the club? And who are the leading players in this remarkable story?
