Managing The Tourist Destination: A Practical Interactive Guide

Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas.

With student exercises, questions and discussion points throughout, 'Managing The Tourist Destination' provides comprehensive textbook coverage for students of higher education and professional courses.

Table of Contents:
- Destinations and the Demands of Contemporary Society and Tourism
- Principles and Theories
- The Nature of Tourism Destinations
- Marketing and the Tourism Destination
- Destination Planning and Policy
- Case Studies
- The Historic-Cultural Tourist City
- Village and Small Town
- The Resort
- Regional Destinations
- Protected Area
- Future Destinations