Michael Amzalag and Mathias Augustyniak established M/M (Paris) in 1992, and quickly caught the attention of the fashion world, working for Yohji Yamamoto and Nicolas Ghesquière at Balenciaga, and later with Jil Sander, KENZO, Givenchy and Calvin Klein. The pair have also developed rich collaborations with musical artists, most notably Madonna and Björk, and a long list of independent producers.
Each work M/M produces is unique. Yet, despite this, elements of their designs recur and reverberate, leitmotifs that serve to unify a larger graphic narrative. Although print - along with an illustrative approach to typography - lies at the heart of M/M's work, they have also produced unexpected three-dimensional designs for the stage, restaurants and fragrances.
This new monograph showcases hundreds of mind-blowing projects produced over the past ten years, including their work with LOEWE, Dior and Givenchy. With texts by renowned contributors and interviews with key collaborators, including Peter Savile, Miuccia Prada, Jonathan Anderson and Hans Ulrich Obrist, the book presents projects alphabetically, starting and ending with the letter 'M', thus 'starting' in the middle. Taken all together, this is a tantalizing insight into the work and minds of Europe's most intriguing - and iconoclastic - image-makers.
