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M-Commerce

M-Commerce by Paul Skeldon


Authors
Paul Skeldon
ISBN
9781854586759
Published
Released
01 / 08 / 2011
Binding
Paperback
Pages
272
Dimensions
138 x 216mm

Mobile commerce is rapidly changing how businesses interact
and sell. This book reveals how to master m-commerce, from
global markets and trends to selling and marketing through m-
commerce. Plus real life case studies and advice about how
to integrate m-commerce into a multichannel business
strategy.
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