It may be called the `Land of the Morning Calm', but Seoul can drive a person crazy with its useless address system and serious language barrier. Despite this, the city really is packed with fascinating and super-smart hidden treats if you know where to look. and of course, now you do. Want to find Seoul's hippest fashion designers, amazing custom leather tailors and a heap of shoe designers selling glamorous made-to-order Carrie Bradshaws? The Koreans are obsessed with looks so you'll need to learn the delicate art of Korean sauna, and pamper yourself at the most luxurious spas. And don't fret about going hungry in this town, we'll lead you to a slew of Seoul's finest traditional, modern, or temple-style Korean food and its world-class international cuisine, plus stunning bars and clubs to let your hair down at. In a city where almost no-one speaks English how do you fancy an invaluable 24 hr, 17 language telephone interpreter service? Duh! LUXE Seoul. Your light in the dark.