Dimensions
140 x 240 x 15mm
Golden Days of the Drink Trade 'Britain's Greatest Marketeer' this was Marketing Magazine's heading for their profile at the time of Tim's retirement. The quotes below say it all. They give a host of reasons to buy Tim Ambler's autobiography; but perhaps the most important reason of all when it comes to reading people's memoirs is that the author is a gifted wordsmith. The page-turning qualities grip the reader from beginning to end as the reader is carried through his adolescence, university and an exceptional career ? International Distillers and Vintners and the world of academia. What singles out the story from other autobiographies is that, although light, vastly amusing and irreverent, it covers serious ground. It is both thought-provoking and a mine of information realized through a devilish sense of humour. The self-effacing sub-plot is based on the concept of Tim's lifespan being part of 'The Lucky Generation' ? a time when anybody could get a job, profit from house inflation, not have to fight a war etc. ? but one wonders whether it's really more an enactment of the golfer Lee Trevino's well known adage 'the more I practise the luckier I get'. AUTHOR: Tim Ambler joined International Distillers and Vintners (now Diageo) and moved through the ranks to UK Marketing and then Managing Director. He masterminded the famous Smirnoff advertising campaign as well as the launches of Baileys, Malibu, Piat d'Or and a host of other brands. In 1991 he left IDV and taught marketing and research for the next 20 years at the London Business School. His international experience and his enthusiasm for marketing have enlightened students and company boards as well as governments. His previous books include 'Marketing' and 'The Bottom Line'. 20 pages of illustrations
