For anyone who wants to improve their marketing effectiveness, no matter what budget they have!
* Part of the launch of a major new series - 'Rookies' - by Marshall Cavendish.
* Become skilled and knowledgeable in just one week: information and advice is straight to the point, fast to read and easy to digest.
* These days, it's about making more out the resources that you have, especially in marketing.
* Written by an experienced practitioner and expert in the field.
The simple reality of modern business is that marketing is part of virtually every activity undertaken by your company, so it's not something you can ignore, whether you are a manager or an entrepreneur. However, many people assume that good marketing involves infectious TV campaigns, innovative direct marketing and celebrity endorsements that require enormous marketing budgets. Marketing is important, but it does not always require you to have huge resources to avoid typical mistakes and get the basics right. With clarity and an orientation towards practical application, this book shows you how to maximise the effectiveness of your marketing resources, no matter how small they may be. Getting the basics of marketing right is what this book is about. If you do that, even the lowest marketing spend will result in an improved bottom line.
