Fourth Edition.
Intermediate Level Users.
This classic book is recognised as the definitive work in its category. This edition has been updated to reflect the now-mature desktop publishing world, covering all the commonly used print publishing formats: newsletters, ads, brochures, letterhead, flyers, business reports, and charts. It features new information on service bureaus, colour and printing, colour lasers, new technologies, and much more.
This valuable resource is for anyone who wants to design better-looking desktop-published print material. It coaches designers to design with the reader (and readability) in mind, taking advantage of the strengths of the print medium while finessing its weaknesses, and avoiding both common and obscure design pitfalls.
