A Values-Driven Approach to Revitalising Your Company Culture
One of the greatest challenges business faces in the new century is attracting and keeping good people. This problem has been exacerbated by the explosion of internet start-ups which attract employees from mainstream companies. Many employees will have multiple careers: salary, perks and job security will not be an issue. Employees want something more - interesting challenges, a sense of belonging and a vision they can believe in. In other words, a culture which inspires loyalty and passion.
Traditional management methods have never had to face this problem before and are wholly inadequate in dealing with it. Communications about culture are greeted with scepticism. Training events have little effect once the event is over and one-off exercises are ineffective. Anyone who wants to understand company culture, how it works and how to change it, needs this book.
