Dimensions
127 x 195 x 20mm
In 2004, foreign companies invested more than 30 billion pounds in China. Multinational corporations acknowledge that success in this market is crucial to their global competitiveness - yet many continue to find this success elusive. Where do you start? First, you need to understand how China thinks. In The Little Red Book of China Business - the first guide to doing business in China based on the advice and example of the country's ultimate insider, Mao Zedong - Sheila Melvin casts a penetrating light into the Chinese psyche. Using quotes and anecdotes from Mao's life to reveal fundamental truths about China's culture, each chapter elaborates a new 'rule' to learn -'The Unity of Opposites', for instance, helps you understand the contradictory nature of a socialist country with an unabashedly consumer society, while 'Mastering What You Do Not Know' is a lesson in the unique methods of investigation and exchange of information in the Chinese economy. Filled with advice on typical situations likely to face those entering the China market, The Little Red Book of China Business is a crystallisation of the collective wisdom of the author's own experiences.
