Dimensions
153 x 234 x 22mm
Life's a pitch - and then you buy'
Billy Mays, the Infomercial King
What do the best rug seller in Marrakesh, the king of the US cable channels and the guru of the Japanese life insurance industry have in common? What makes the difference between an ordinary salesperson and the top 'gunslingers'?
Philip Delves Broughton, author of the bestselling What They Teach You At Harvard Business School, has journeyed around the world to meet living legends of sales from all walks of life. Their stories are at once insightful, human and hilarious. Life's a Pitch reveals the secrets of making a perfect sale, and shows how commercial genius might live in all of us.
At every step of this journey we learn that selling - be it a product, person or even an idea - is something we all do every day. Master the art of the sale and you will master the art of life.
