The first in-depth biography of The Black Eyed Peas explored their rise from back-street gangsta rap to globally famous group. It tells: The full story from the backstreets of Los Angeles in the mid 1980s to the formation of the Black Eyed Peas and a record deal in the mid 1990s The band's stratospheric rise following their landmark album Elephunk, the first album that indicated and demonstrated the new, polished pop sound designed to attract mass audiences How they have worked with Oprah Winfrey and been credited by Al Gore as helping Barack Obama win the US Presidency.