Dimensions
152 x 229 x 33mm
From groundbreaking record producer L.A. Reid comes the story of his struggles, his success, and the celebrated artists that made him a legend, all drawn together in a stunning, well-designed package that includes personal, never-before-seen photographs. Legendary music producer L.A. Reid-the man behind artists such as Mariah Carey, Toni Braxton, Kanye West, Rihanna, TLC, Outkast, Pink, Justin Bieber, and Usher-tells his story for the first time in this long-awaited new memoir. From his small-town R&B beginnings in Cincinnati, Ohio to his fame as a music producer and his time as a judge the hit reality show, The X Factor, Reid's decades of experience changed the music industry forever. Antonio "L.A." Reid dropped out of high school before his graduation in 1974 to pursue his love of music. After finding success as a drummer for the 1980s R&B band, Deele, Reid and fellow bandmate Kenneth "Babyface" Edmonds founded LaFace Records. Suddenly, Reid was on the road to becoming one of the most successful and innovative music producers of all time. Reid went on to discover and sign some of music's biggest talents, earning three Grammys along the way. Through his unparalleled vision, Reid quickly rose through the ranks to become a brilliant promoter, a masterful producer and an unrivaled business success. Now, Reid takes readers behind the scenes of the music industry, charting his rise to fame and sharing stories of the countless singers he's met, nurtured, and molded into stars along the way. Part music memoir, part inspirational business success story, this beautifully packaged book-featuring a bold design and complete with over 100 exclusive, personal photos and artwork-shares Reid's previously untold story with the world, bringing his trademark passion and ingenuity to the legend behind pop music's biggest hits.
