Drawing, doodling and activity books are all the rage, and this book brings all three together! The success of KOOB: The Backwards Book as well as Wreck This Journal and its spin-offs show that these subversive activity books are a trend that's here to stay. Everyone wants to be creative, and this book helps even the most straight-laced think outside of the box. The book also ties in with Pixar's successful movie Inside Out, which made nearly US$8 million (GBP5.2 million) at box offices worldwide in 2015.