Kidnapped: How Irresponsible Marketers Are Stealing The Minds Of Your Children

With over $12billion spent annually on advertising messages aimed at young people, this book addresses what responsible and irresponsible marketing to our youth is: where it exists; who is responsible; and what needs to be done.
Dan Acuff and Rob Reiher place responsibility for ethical marketing tactics squarely in the laps of not just marketers, but also parents, product manufacturers, program and media producer, legislators and the venues that sell, display and broadcast those products and programs. Using primary and secondary research to support their viewpoints, this book takes the guesswork out of defining responsible youth marketing practices and provides specific calls to action for eliminating irresponsible marketing efforts in 20 different product and service categories.