The No-nonsense System for Boosting Your Small Business.
Linda Hailey explains in everyday terms all that small business people need to know about marketing. Topics covered include: improving your product or service so it is more appealing to customers; making the most of trade fairs and networking; the power and pitfall of promotions, publicity and direct mail; the seven steps towards writing an advertisement that actually works; sales skills to back up your marketing efforts; and real-life examples of cheap but effective campaigns. Anecdotes and practical hints show you how you can implement these ideas in your business.
