Buzzfeed described it as “the parody account that captured the imagination (imagenation?) of Australian politics fans” and said it “provided the clearest and most consistently funny commentary on Australian politics in recent times”. It “set the political Twittersphere alight with sharp political satire”, according to The Sydney Morning Herald.
On 13 November, 2013, Kevin Rudd announced his resignation from the Australian parliament. The next morning, inspired by @Seinfeld2000 which asks, “What if Seinfeld was still on TV today?” anonymous Twitter account @Rudd2000 invited followers to “#imagen Kevin Rudd never fired and still PM today?”
Using the mangled spelling and syntax appropriate to certain timely internet memes, @Rudd2000 painted caricatures of federal politicians and media figures among others. In addition to “Kevern”, @Rudd2000 chronicled the lives of “Ablo”, who has a seemingly insatiable appetite, “Crag Thomsen” who is down on his luck but loves to party, “Scot Moronsen” who takes delight in others’ misery, “Toney Abert”, a world expert in lying, and the ever-loveable “Emmo”. Nine months, 3,000 tweets and 5000 followers later, authors Scott Bridges and Stephen Owen owned up to their creation with a strategic final tweet. Now you can relive the illiterature in Kevern write a book.