- Nigel Holmes is one of the leading graphic and information designers of the late 20th and 21st century
- The book is written in non-academic, easy to understand language, is full of visual examples (historical and contemporary) and will appeal to any level of reader
- This is the first book to focus on humor and joy in relation to information graphics and data visualization, and it teaches the reader how to use humor and joy to make visual information more understandable